In my previous article, Purposeful Dashboards Part I, I discussed using an automobile dashboard as a design model for building a highly functional and dynamic customer experience dashboard. This article discusses customer experience data across time continuums and how to incorporate variance in ratings into a business dashboard that is meaningful and impactful. This is extremely important and highly effective for identifying points in time when customer experience ratings are not meeting defined benchmarks.
This is the first in a series of three articles focused on building customer experience dashboards for business. This article focuses on design modeling, with article two focused on time continuums, and article three on geographic segmentation. Opportunities to Test Drive our customer experience dashboards will be provided in articles two and three.
Remember that great childhood game, ‘Capture the Flag’? The game and strategy were simple engage the enemy and capture their flag. Of course, the enemy were your friends who happened to be on the other team and your flag was an old towel with holes in it that your mom said would make a perfect flag.