Purposeful Dashboards Part III: Geographic Segmentation
Previously I discussed the importance of having a customer experience dashboard on a time continuum to understand variability in ratings across time (see article entitled, Purposeful Dashboards Part II: Time Continuum). In this article I focus on incorporating geographic segmentation into a customer experience dashboard. What does this mean? Visualizing customer experience ratings across geographic locations.
This is the first in a series of three articles focused on building customer experience dashboards for business. This article focuses on design modeling, with article two focused on time continuums, and article three on geographic segmentation. Opportunities to Test Drive our customer experience dashboards will be provided in articles two and three.
Remember that great childhood game, ‘Capture the Flag’? The game and strategy were simple engage the enemy and capture their flag. Of course, the enemy were your friends who happened to be on the other team and your flag was an old towel with holes in it that your mom said would make a perfect flag.