Purposeful Dashboards Part III: Geographic Segmentation

Purposeful Dashboards Part III: Geographic Segmentation

Purposeful Dashboards Part III: Geographic Segmentation

Previously I discussed the importance of having a customer experience dashboard on a time continuum to understand variability in ratings across time (see article entitled, Purposeful Dashboards Part II: Time Continuum). In this article I focus on incorporating geographic segmentation into a customer experience dashboard. What does this mean? Visualizing customer experience ratings across geographic locations. 

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Purposeful Dashboards Part II: Time Continuum

Purposeful Dashboards Part II: Time Continuum

Purposeful Dashboards Part II: Time Continuum

In my previous article, Purposeful Dashboards Part I, I discussed using an automobile dashboard as a design model for building a highly functional and dynamic customer experience dashboard. This article discusses customer experience data across time continuums and how to incorporate variance in ratings into a business dashboard that is meaningful and impactful. This is extremely important and highly effective for identifying points in time when customer experience ratings are not meeting defined benchmarks.

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