Top Customer Satisfaction Questions

The backbone and real growth propellers of any business is its customers. In order to ensure a good customer base, keeping them happy and satisfied with your products and services is critically important. To effectively achieve this, it’s necessary to tap into your customers’ mindsets to understand their purchasing behaviors, attitudes towards your products and services, and their customer experiences.

Top Customer Satisfaction Questions

Apart from the product reviews and usual ratings, customer satisfaction surveys help you understand the market demand and which aspects of your business need improvement. Additionally, how to improve your services, better your products, and make the entire customer experience more seamless and effortless.

To find out whether your customers are truly happy and love your products and services, start sending out customer surveys now!

Still confused about what types of questions to include in your customer survey? We got you covered. Let us take you through the top customer satisfaction survey questions you can use to take your brand to the next level.

Question 1:  ‘How would you rate the assistance you received from us?’

These fall under the Customer Satisfaction (CSAT) surveys that usually ask customers to choose from several options such as: Excellent, Very Good, Good, Average, or Poor. As the scores tend to be high, a sudden drop in the assistance score should be a warning sign for your business. 

Question 2: On a scale of 1 to 5, how happy are you with [product name]?

If they answer between 1 to 3, ask ‘Sorry for your experience, how can we improve your product experience?’

If they select 4 or 5, place the question ‘What do you love about [product name]?’

You can send out pulse surveys at different points in the customer journey to assess your products and services across different market segments.

Question 3: On a scale of 1-10, how likely are you to recommend [product or company name] to your friend or colleague?

Net Promoter Score (NPS) surveys can be sent to your customers once they’ve got sufficient time to experience the services or products of your brand and can form an opinion. Customers with ratings in the 9-10 range are the active promoters of your products and services while those with ratings in the 1-6 range are consider detractors.  

Question 4: Did [product name] make it easy to solve your problem?

1 – Not at all easy

2 – As easy as I expected

3 – Somewhat easy

4 – Very easy

This question falls under the Customer Effort Score (CES). It provides a deeper understanding into the customer’s experience with the whole product.

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Other questions you can use include:

5) How could we improve your experience?

6) What do you like the most or least about (product name)?

7) How beneficial is (company name)’s product/service?

8) What would persuade you to use our (product/service) more often?

11) What are the problems that you are trying to solve by using our product?

Ensure that after each survey you add a ‘Thank You’ message to express your appreciation to the customer for taking the time to complete the customer satisfaction survey.