Have you ever noticed how the most successful organizations are customer centric? There is a lot to lose if you don’t nurture good relationships with your customers. Hence, it is crucial to ask for customer feedback while acknowledging that their feedback is important and will be taken seriously to improve their customer experiences.

How to Encourage Customers to Provide More Feedback

Collecting feedback can have several benefits.

First, getting positive feedback will enable you to build case studies and testimonials to reach out to new customers and retain current customers.

Second, negative feedback will help you identify problems with your customers’ experiences. Many customers often make a switch at small inconveniences. Hence, knowing the causes of negative feedback will help to mitigate the adverse effects of losing customers.

Third, sometimes customers are hesitant to spend time completing a survey or writing a full-scale review. To ensure that your customers actually provide feedback that is useful and actionable, here are some key points to keep in mind.

Keep it short and simple

When inviting your customers to provide feedback, ensure that you make the process less time consuming and easy for them. You can ask for feedback while they are engaging with your products and services at the beginning of their customer journey or when they have received a product or service at the end of their journey. It’s during these key moments that customers are more likely to provide feedback. You can incorporate feedback by including crisp and succinct post purchase questions after order confirmation or just a smiley/mad face after the purchase or service is completed.

Offer Incentives

The time-tested technique for making your customers complete a feedback or survey form is to attach some perks along with it. Ensure that you include something which your customers are looking forward to. It can be the latest piece of technology, a small giveaway from your most popular products, free subscriptions, discounts or exclusive deals. Strike at the pain points of your customers to invoke the fear of missing out; this will convince them to participate.

Personalization

Make your feedback personal to your customers. When you feel it is appropriate, you can reach out to them directly. Use customer successes and regular clients and engage your customer team to request feedback in written form or via telephone. For customers of higher value, interviews and in-person meetings can be requested if they are impressed by your products and services.

Show you have acknowledged previous feedback

If your customer’s feel that your company is actively listening to their feedback then they will be more likely to provide feedback. Make sure you show appreciation to them for taking time to complete your feedback forms. Be sure to tailor your feedback to products, packages, and marketing offerings. The moment you show your customers that their contributions truly matter, they will feel motivated to leave feedback!

It’s important that you act upon the feedback that you receive from your customers. Show your customers they are important by actively listening to their feedback and incorporating their ideas and suggestions into your business strategy. Do this, and you won’t have to spend a lot of time convincing your customers to provide feedback; it will become automatic!